On The Mark partned with Anheuser Busch for a year long promotion in six east coast markets. Brand Ambassadors educated consumers at Aheuser Busch accounts on the unique brand attributes of the Belgian Trio (Stella Artosi, Leffe Blonde/Brune and Hoegaarden. Consumers in Baltimore, Boston, New York City, New Jersey and Washington DC were offered one full sample size and encouraged to provide the Brand Ambassadors with their opinion.
Team's of two Brand Ambassadors would visit the dedicated accounts during high traffic time over a 60 minute period. They were responsible for observing and recoridng key findings related to consumer engagement of the brand experience.
On The Mark services include:
